Endorsements in natural health carry weight in proportion to how rarely they get given. Dr. Joseph Mercola built one of the largest natural health audiences in the world by being chronically hard to impress, which makes his on-camera recommendation of Natural Smiles worth the ninety seconds it runs.

The video plays on our homepage. In it, Dr. Mercola describes his experience with Dr. Carlo Litano, DMD and recommends the practice for biological dental care by name.

Why the endorsement fits

Dr. Mercola’s audience already thinks in whole-body terms, and the practice standard here maps onto it: metal-free materials, IAOMT SMART mercury removal, ozone in place of routine antibiotics, low-radiation CBCT imaging, and surgical protocols from Swiss BioHealth in Kreuzlingen. Dr. Litano’s writing has also appeared through natural health channels including The Healthy Home Economist.

What his readers usually book

SMART amalgam removal, cavitation screening, and zirconia implant work top the list, often compressed into one trip using the apartment above the clinic. The new patient exam starts every case the same way regardless of who sent you: CBCT scan, full history, written plan with costs.